First, don’t use Flash. You know those sites that have that
introductory page where it says “Click to skip?” Well, the search
engine crawler never gets beyond that page and therefore doesn’t
index your web site. Also, avoid using JavaScript. Same thing there,
the search engines get lost in the complex code it generates and
that’s the end of their crawl on your site.
Second, make sure all your internal links are working, and make
them text links that contain your keywords.
Third, if you use image maps or pull down menus for navigation,
make sure you also have textual navigation on the same page.Fourth, pay careful attention to the content of your Title tag,
Description tag, Header tags, and body text. As for your Keyword
tag, Google doesn’t even look at it, but make sure you still have
it contain all your site’s important keywords. Also, make sure you
use your keywords in each of these in a relevant, normal way.
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