[Tips - Effective Search Engine Optimization]

by mr.eims on Oct.12, 2005, under Search Engine Optimization, Tips & Tricks

When your potential customers use search engines, keywords are the words and phrases they type into the search box while looking for products and services like yours.

The best keywords are those words and phrases commonly typed in by your potential customers, but which aren’t used much on your competitors websites.

In other words, if you optimize your pages for keywords your potential customers use a lot, but your competitors haven’t thought of, you win.

But here’s the catch…you’ll never get to know which are the best keywords for your website simply by guessing.


If you attempt to optimize your pages for words and phrases that are just your best guesses, you are losing potential customers and wasting valuable time.To make sense of the time and money you spend on search engine optimization, you need to KNOW that the keywords you use will deliver results.

Wordtracker is by far the industry’s best method of developing a highly relevant and highly targeted list of keywords. Even if you are not too concerned about this, give Wordtracker a try, it will be worth your money. If you do not want to try them, feel free to use the Overture Keyword Suggestion.Well for better result, better use the Wordtracker.

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1 comment for this entry:
  1. Insurance News (7 comments.) UNITED KINGDOM Windows XP Mozilla Firefox 3.0.5

    Very good point. It’s an easy trap to fall into, harvesting keywords from your competitors. Much better to choose the words not on their sites.

    Insurance News’s last blog post..Happy New Year to all Insurance News Blog Readers

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